Companies in Germany will face a challenging environment in 2026: ongoing cost pressure, volatile markets and
geopolitical uncertainties will require a steady increase in efficiency and adaptability. At the same time,
demographic change is noticeably altering the labour market: skilled workers are becoming scarcer, workforces are
ageing, and valuable knowledge must be specifically secured and developed.
At the same time, technological change is accelerating. Digitalisation has long been standard practice, and artificial
intelligence is becoming a competitive advantage and a decisive lever for productivity, quality and decision-making.
These developments are fundamentally changing the role of HR: HR is evolving from an administrator to an active shaper
of
transformation and future viability within companies.
The five key HR topics for 2026
These conditions give rise to five clear areas of action for HR:
Efficiency through AI and automation
HR uses AI in a targeted manner to reduce the workload and improve recruiting, administration and talent management. AI is not a substitute or competitor, but an intelligent and congenial partner that frees up time for value-adding tasks.
HR as a driver of change
HR actively supports transformation through change management, coaching and clear communication. This empowers managers and employees to successfully implement change.
Leadership in transition
Leadership requires new skills: dealing with hybrid teams, diversity, uncertainty and rapid change is becoming a core task for modern managers.
Learning as a continuous process
Upskilling and reskilling are becoming a strategic imperative. Companies must integrate learning into everyday working life on a permanent basis in order to ensure employability and competitiveness.
Employee retention and wellbeing
Motivation, mental health and engagement remain crucial – not only for productivity, but also for employer attractiveness and long-term stability.
Our contribution as an HR software provider
For us, it is clear that technology must relieve the burden, empower and build trust.
Our HR solutions help companies consistently leverage efficiency potential while putting people at the centre of their
operations.
AI is firmly integrated into our software: practical, transparent and secure. It delivers measurable added value in
everyday work, for example by reducing administrative tasks or providing transparent, data-based decision support. Data
protection, transparency and explainability form the basis for this.
At the same time, we rely on integrated platforms that holistically connect HR processes, data, learning, performance
and change management. This enables HR to effectively manage transformation, provide targeted support to managers and
actively involve employees.
In addition to technology, our services are becoming increasingly important: consulting, training and proven best
practices help our customers to exploit the full potential of their HR organisation with our solutions and achieve
sustainable added value.
Working together to improve HR
We are ready for the challenges of 2026 and look forward to embarking on this journey together with our customers and
partners.
With the clear goal of making HR work a little better every day.
Markus Steinberger
Chief Revenue Officer
